Not long ago, what people did personally or professionally was easily managed within their inner circles. Our lives were as private as we wanted and maintaining our brand reputations was pretty simple. Even big brands could afford to burn through a certain number of unhappy customers, so long as they were constantly acquiring new ones.
Like it or not, times have changed. More than ever, consumers are empowered to shine the light on companies that fail to uphold their brand promise or whose actions don’t support that promise. This includes company representatives, such as some debt collection agencies, whose actions should reflect your values and uphold your brand reputation.